Website Redesign for an Award-Winning Engineering Consultancy

/Project Overview

Chester, a leading engineering consultancy based in New Zealand, partnered with us to completely overhaul their digital presence. Their outdated website didn't reflect the calibre of their work—or they scope of services they offer.

We helped modernise and restructure the site with a new design system, SEO-driven content, and clear user journeys that elevate the Chester brand and better connect with potential clients.

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Services Provided

Content Creation

Bespoke Development

Web Design

Web Development

Website Restructure

UI/UX Design

SEO Optimisation

Scalability

Maintenance & Ongoing Support

Responsive Design

/Challenges & Opportunities

Turning a Legacy Site into a High-Calibre Brand Asset

The original website suffered from unclear service offerings, poor CMS structure, inconsistent imagery, and an overall lack of visual impact. It didn't match the high-quality work Chester delivers—or the ambitious vision they had for their future. They need a site that felt bold, modern, and engineered for discoverability and ease of use.

/Delivering Results

A Professional, Search-Optimised Platform That Does Their Work Justice

The result is a sleek, responsive site that's as confident as Chester's project portfolio. Service offerings are clearer. Navigation is intuitive. Pages are visually rich and SEO-optimised, designed to improve search visibility and better support lead generation. The new Awards page alone has become a standout feature—surfacing accolades even some team members didn't know about.

/The Solution

Our Process to Delivery

Discovery & Planning

We worked closely with the Chester team to understand their goals: a site they could be proud of, that better showcased their projects and expertise. They wanted a modern, editorial feel—something polished and high-fashion—while ensuring the information remained accessible and relevant to users.

Design & Development

We migrated the site from WordPress to Webflow and rebuilt it from the ground up. The visual direction shifted from a white-heavy layout to a sleek, dark-themed design using their existing brand colours as accents. We introduced a tiered content structure that guides users through high-level service categories into individual service pages. Every layout was mapped to improve readability, responsiveness, and SEO. We also used Webflow's CMS to streamline ongoing content updates.

Testing & Publishing

Each page went through a full internal QA process, followed by client review and refinement. We coordinated with previous consultants to launch the site and manage handover.

Ongoing Support & Growth

We continue to support Chester through site updates, performance maintenance, and upcoming Google Ads campaigns. The new site is structured to grow with them—from scalable CMS collections to SEO strategies that adapt over time.